However, as much as I appreciate Monki's efforts, how do you as a consumer differentiate between an actual product made in fair and environmentally friendly conditions and a mere marketing strategy relying on the fact that it is still nearly impossible to trace a garment's origin throughout the entire manufacturing process?
Fashion Revolution is trying to change the game and through participating its crowd-funding campaign many moons ago, I got my hands on two basic men's T-shirts made in an environmentally conscious and 100% traceable way by a brand called Rapanui. (There is a cute little map on their website which shows each step of the manufacturing process.)
I got a men's S and it has exactly the right kind of loose fit, plus the material is insanely comfortable.
Disclaimer: I was not paid nor in other way encouraged to write this post.
MEN'S BASIC COTTON T-SHIRT IN BLACK AND WHITE - RAPANUI